Consumer Behavior, Marketing, Organizational Change, Structural Adjustment, Business 

What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.

It aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind.

Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth.