22 IMMUTABLE LAWS OF BRANDING

Type

Book

Authors

Ries ( Al, Laura )

ISBN 10

0060007737

ISBN 13

9780060007737

Tags

Expansion, Advertising, Quality, Subbrands, Brands, Internet Advertising, Divergence

Description

This is the definitive text on branding, pairing anecdotes about some if the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

This book proclaims that the only way to stand out in today's marketplace is to build your product or ser-vice into a brand - and provides the step-by-step instructions you need to do so.

Number of Copies