Negotiation, Price, Sale, ProspectTurnover 

If all we had to do was quote q price and our prospects automatically paid that price, it wouldn't be necessary to read this book. But in the real world, it doesn't work that way.

Whether we like it or not, most people shopping for new or used cars and trucks want to negotiate the price. Since that is true, salespeople and sales managers must be prepared to negotiate successfully. If they aren't, there won't be enough money available for the salespeople to earn a decent living or for the dealership to make a profit.

What's needed is a professional approach to selling and negotiating that gives customers what they want while still allowing dealerships, salespeople and sales managers to fulfill their needs. This book is dedicated to that task.