Good to Great: Why Some Companies Make the Leap... and Others Don't

Type
Book
Authors
Jim Collins ( - )
 
ISBN 10
0066620996 
ISBN 13
9780066620992 
Category
Self-Development  [ Browse Items ]
Publication Year
2001 
Publisher
Pages
300 
Description
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? 
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